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Salesforce: Top 6 Predictions for 2018

Salesforce is now the 7th most in-demand software skill.  With almost every industry using the platform, it is exciting to look at previous trends to help us to predict the future. Salesforce themselves have recently announced that they have now achieved more than $10 billion revenue, making them even more significant players in the industry.

So what does 2018 hold for Salesforce’s customers and SFDC professionals in the market?

  1.       Demand will increase

Salesforce has gone from strength to strength since being founded. With new products being introduced and advancements in the platform, this will no doubt continue into 2018.  

As always the demand from the market is really high for: Developers who can build on and around existing Salesforce platforms, Salesforce Administrators, Project Managers with Salesforce experience and Architects.

In a  skills-short market, organisations require talent across the board from low-level reporting professionals to advanced development in order to maximise the ROI on their investment into Salesforce.  There is also likely to be a peak in demand for architects and solutions designers that specialise in customizing and enhancing the platform to specific need.


  1.       Marketing Cloud will become even bigger

The rise of the Marketing Cloud and Salesforce pushing this hard, is seeing increased adoption across the Salesforce ecosystem, particularly in the UK who are some way behind the US.  This will now lead to an increased demand for skills and expertise within this niche.

The early winners here are the independent and SME Marketing Automation Consultancies, who are capitisling on a lack of resource in the space. However as always the larger players in the market are now investing heavily in their offering, promoting Marketing Cloud to their enterprise client base who may have otherwise opted for a rival software such as Eloqua. 

We are finding that any Salesforce Developers with even a minimal level of Marketing Cloud experience are in high demand in the market and will only see their value rise in 2018. As GDPR kicks in also, there are likely to be greater and more interesting opportunities for these types of developers.


  1.       Lightning Experience will be adopted more widely

Salesforce’s new desktop app, Lightning Experience, is currently growing in popularity amongst new customers. There are many positive reasons why this app is great to use, not to mention aggressively competitive pricing, therefore this makes it more likely that existing customers will choose to make the switch too, rather than it just being rolled out as new customers subscribe. This is an exciting prediction for the developers of the software, and is certain to bring with it a demand for further development.


The early adopters of Lightning are now beginning to realise some benefits.  It is probably fair to say that it has been slow to get off the ground, but now that Salesforce themselves are pushing it hard, it is only likely to gather pace. In fact there has been a 80% increase in the number of roles requiring Lightening experience this year, and this growth is likely to continue. 


  1.       Code changes ensure internal need

The original Salesforce/ platform required the utilisation of Apex and Visualforce.  Instead the current off the shelf product requires more advanced declarative tools. This inevitably leads to great opportunities for contractors in the short term.  However, companies are now recognising that they need the coding expertise more permanently in-house.  It is also becoming commonplace for companies to assist employees with the Certification costs in order for them to retain these skills in-house


  1.       Big Data and IoT are now firm considerations.

The demands for integration of Salesforce to general data science and big data abilities is high. This is especially the case where the integration leads to greater automation. For example, in terms of Service Cloud for customer service tasks and Marketing Cloud for predictive and targeted marketing.

Big Data is now the fastest growing investment by firms globally.  So the demand for Salesforce developers who can provide customized CRM tools to specific categories of businesses is high. 

At DreamForce, Salesforce announced that they would be getting into the healthcare industry, utilising IoT, outlining its Health Cloud. It is likely that this will spread to other industries too as IoT is a hot topic in itself.  Making 2018 a year where IoT and Salesforce are important.  Developers who can understand this will be ahead of the game.


  1.     Mobile is still important

Salesforce were one of the first CRM providers to put their product onto a mobile platform.  The numerous apps that are in the suite are relatively well-established in larger organisations, but it is likely that they will be heavily marketed to the SME market.  This affords developers greater opportunities and necessitates the need for business to look at sustainable growth. 


With the changes and challenges expected to go into 2018, Citrus are well placed to support organisations looking to hire the very best Salesforce developers.  We can provide you with up-to-date market insight, as we maintain close relationships with a core base of excellent candidates, and a talent pool that is the envy of the industry.

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